Amending regulations on cross-border advertising activities in Vietnam

Bao Ngoc

10:56, 22/07/2021

The Government of Vietnam issued Decree No. 70/2021/NĐ-CP dated July 20 2021 amending Decree No. 181/2013/NĐ-CP on elaboration of some Articles of the Law on Advertising.

Decree No. 70/2021/NĐ-CP amends provision of cross-border advertising services in Vietnam as following:

When providing cross-border advertising services in Vietnam, Vietnamese and foreign advertising service providers, advertisement distributors and advertisers must comply with:

- Regulations of Vietnamese law on advertising

- Cybersecurity and management, provision and use of Internet services and online information

- Pay tax as per regulations of law on tax

Currently, regulations on activities on websites of foreign organizations and individuals trading in cross-border advertising services and generating advertising revenue in Vietnam must pay tax according to the provisions of tax law. .

Moreover, foreign organizations and individuals involved in provision of cross-border advertising services in Vietnam must notify the Ministry of Information and Communications 15 days before their cross-border advertising services are provided in Vietnam.

At the same time, do not create advertising products in content that violates the law specified in Clause 1 Article 8 of the Law on Cybersecurity and Article 28 of the Law on Intellectual Property.

Decree No. 70/2021/NĐ-CP takes effect from September 15, 2021.

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