Advertising through text messages is currently a popular and effective form of advertisement. So, what constitutes a legally compliant advertisement message according to advertising laws?
Article table of contents
Advertisement via message: Important notes from October 01, 2020 (Illustrative image)
According to Article 14 of Decree 91/2020/ND-CP, an advertising message must meet the following 3 criteria:
- The advertising message must be labeled as per regulations, specifically:
Every advertising message must be labeled; the label of the advertising message can be in the form of [QC] or [AD] and must be placed at the beginning of the message content.
In the case of advertising for chargeable services, full pricing information must be provided within the advertising message.
There must be a function to opt-out of receiving advertising messages. To be specific:
- The method to opt-out must include opting out by message and opting out via phone call.
- The information section that allows the User to opt-out of receiving advertising messages must meet the following conditions:- Placed at the end of the advertising message and displayed clearly;- Must include instructions for the User to opt-out of receiving advertising messages that the user had previously subscribed to;- If necessary, the advertiser can provide additional opt-out options such as opting out of a specific product or a group of products;- Must include clear instructions on opting out and the forms of opting out.
- Upon receiving an opt-out request, the Advertiser must immediately send confirmation that the opt-out request has been received and must cease sending the type of advertising message that has been opted out of to the User.
Notes: The confirmation information must include a notice that the opt-out request has been received, the time of receiving the opt-out request, and the time of stopping the advertising messages. Additionally, the confirmation information must only be sent once and must not contain any advertising information.
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