Outdoor advertisement planning dossier in Vietnam

Outdoor advertisement planning dossier in Vietnam (Internet image)

1. Principles of outdoor advertising planning in Vietnam

According to Clause 2, Article 37 of the Law on Advertising 2012, the development outdoor advertising planning must comply with the following principles:

- Conformable with law provisions on advertising, construction, traffic and other relevant law provisions;

- Conformable with the local construction planning, ensuring the urban scenery, traffic safety and social order;

- Ensuring the stability, transparency and feasibility;

- Ensuring the unanimity and harmony among the localities at the intersection on national and provincial roads;

- Prioritizing the advertising locations consistent with the existing planning; if the adjustment of the planning causes damage to organizations and individuals, the planning approval agency is responsible for offering compensation as prescribed by law;

- Obtaining the opinion from organizations and individuals participating in the advertising activities and from the people.

2. Outdoor advertisement planning dossier in Vietnam

According to Article 17 of Decree 181/2013/ND-CP, an outdoor advertisement planning dossier consists of:

- A written request for approval for the planning;

- A written request for approval for the planning;

- A draft scheme for outdoor advertising planning that consists of:

+ Analysis and assessment of natural conditions and socio-economic conditions that affect local outdoor adverting and its impact on national defense and security;

+ Analysis and assessment of local outdoor advertising;

+ Targets of outdoor advertising planning;

+ Estimated area of land for outdoor adverting boards according to the planning;

+ Plans for space and infrastructure for outdoor advertising in urban areas;

+ Suggestions of formats of outdoor advertising that need priority and resources;

+ 1:25,000 or 1:50,000 map of outdoor advertisements;

+ Implementation plan and estimated budget;

+ Opinions and explanation of relevant organizations and individuals.

3. Formulation, assessment, and implementation of outdoor advertisement planning dossier in Vietnam

The People’s Committee of the province shall formulate, assess, and implement the outdoor advertisement planning in the following order:

- Draft the outdoor advertising planning project;

- Seek opinions from relevant organizations and individuals;

- Complete the dossier and approve the outdoor advertising planning;

- Announce the decision on approval and post the project together with its drawing at the People’s Committees, and make announcement on the local media;

- Organize the implementation of the planning and invite bides for outdoor advertising locations within the planning.

(Article 18 of Decree 181/2013/ND-CP)

4. Requirements outdoor advertisements in Vietnam

Specifically, in Article 16 of Decree 181/2013/ND-CP, the requirements outdoor advertisements are as follows:

- Outdoor advertisements must not be located within the corridor of traffic safety, dykes, and the national grid.

- Outdoor advertisements must not spoil urban landscape.

- Political propagation serving social interests and commercial advertisements must be located in separate areas

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