What date is the Black Friday in 2024? What are prohibited atcs in promotional activities on the Black Friday in 2024?

What date is the Black Friday in 2024? What are prohibited atcs in promotional activities on the Black Friday in 2024? What are the principles for conducting promotions on the Black Friday in 2024 in Vietnam?

What date is the Black Friday in 2024?

Black Friday is a major shopping event featuring numerous special discounts, occurring on the Friday following Thanksgiving in the United States, typically towards the end of November each year. This time marks the beginning of the Christmas shopping season, when stores and retail websites launch the most attractive deals of the year.

This day has become a global phenomenon, with many countries, including Vietnam, participating by organizing promotional programs. Black Friday is not only an occasion for bargain shopping but also one of the days with the highest transaction volumes of the year, marking a strong growth in the retail market.

Thus, Black Friday in 2024 falls on November 29, 2024 (Friday)

When is Black Friday 2024? Prohibited actions during Black Friday 2024 promotional activities?

What date is the Black Friday in 2024? What are prohibited atcs in promotional activities on the Black Friday in 2024?​ (Image from the Internet)

What are the principles for conducting promotions on the Black Friday in 2024 in Vietnam?

According to Article 3 of Decree 81/2018/ND-CP on the principles for implementing promotions:

Article 3. Principles for implementing promotions

  1. Promotional programs must be executed legally, honestly, openly, transparently, and ensure the legal rights and interests of consumers, merchants, organizations, or other individuals.
  1. Merchants conducting promotional programs must ensure favorable conditions for prize winners to receive their prizes and have an obligation to resolve complaints (if any) related to the promotional programs.
  1. Merchants conducting promotions are responsible for ensuring the quality of promotional goods and services and the goods and services used for promotions.

[...]

According to the above regulations, the principles for implementing promotions on Black Friday in 2024 are as follows:

- Promotional programs must be executed legally, honestly, openly, transparently, and ensure the legal rights and interests of consumers, merchants, organizations, or other individuals.

- Merchants conducting promotional programs must ensure favorable conditions for prize winners to receive their prizes and have an obligation to resolve complaints (if any) related to the promotional programs.

- Merchants conducting promotions are responsible for ensuring the quality of promotional goods and services and the goods and services used for promotions.

- The implementation of promotions must ensure:

+ Not setting conditions for customers to enjoy promotions by having to give up, refuse, or exchange goods, services of other merchants, organizations.

+ Not directly comparing their goods, services with those of other merchants, organizations, or individuals.

- It is not permitted to use lottery results to determine prize winners as a basis for gifting or rewarding in promotional programs in the following forms:

+ Selling goods, providing services accompanied by a raffle ticket to select award winners according to the published rules and prizes.

+ Selling goods, providing services with participation in programs of chance where participation is tied to the purchase of goods, services, and the winning is based on the luck of the participants as per published rules and prizes.

+ Other promotional forms if approved by the state management agency in charge of commerce.

What are prohibited atcs in promotional activities on the Black Friday in 2024?

According to Article 100 of the Commercial Law 2005 (amended by point a, clause 3, Article 35 of the Law on Prevention of Harmful Effects of Alcohol 2019), the prohibited actions during promotional activities on Black Friday in 2024 are as follows:

- Promotions for goods, services prohibited from business; goods, services with restricted business licenses; goods not allowed to circulate, services not allowed to be provided.

- Using prohibited goods and services for promotions; goods, services with restricted business licenses; goods not allowed to circulate or services not allowed to be provided.

- Promoting or using alcohol, beer for promotions for persons under 18 years old.

- Promoting or using tobacco, alcohol, beer with an alcohol content of 15 degrees or more for promotions in any form.

- Promotions that are dishonest or cause misunderstandings about the goods, services to deceive customers.

- Promotions to consume substandard goods, harm the environment, human health, and other public interests.

- Promotions at schools, hospitals, government offices, political organizations, socio-political organizations, and armed forces units.

- Promising gifts, rewards but not fulfilling or doing so incorrectly.

- Promotions aimed at unfair competition.

- Conducting promotions where the value of the goods and services used for promotion exceeds the maximum limit or price reductions exceed the maximum allowable amount.

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