Is it allowed to put advertising on the back of a car in Vietnam?

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Question date: 02/12/2023

Is it allowed to put advertising on the back of a car in Vietnam? What is area of ​​each side allowed to advertise on a motorbike in Vietnam? Do I have to apply for a license to advertise on billboards in Vietnam?

    • Is it allowed to put advertising on the back of a car in Vietnam?

      I registered to run a grab car, so a few brands asked me to put ads on the car. I don't know much so I want to ask, is it allowed to put advertising decals on the back of the car?

      Answer: According to Article 32 of the Advertising Law 2012, regulations on advertising on means of transport are as follows:

      1. The advertising on means of transport must comply with this Law and law provisions on traffic.

      2. The advertisements must not be displayed on the front, the back and the roof of the vehicle. The advertisement area must not exceed 50% area of each permissible side of the vehicle. The display of symbols, logos of the vehicle owners or the car corporations must comply with the law provisions on traffic.

      Thus, based on the above regulations in Vietnam, advertising products cannot be displayed on the front, back and roof of vehicles. Therefore, you are not allowed to put advertising decals on the back of your car.

      What is area of ​​each side allowed to advertise on a motorbike in Vietnam?

      What is area of ​​each side allowed to advertise on a motorbike in Vietnam? Thank you, Vu.

      According to Article 32 of the Advertising Law 2012, regulations on advertising on means of transport are as follows:

      1. The advertising on means of transport must comply with this Law and law provisions on traffic.

      2. The advertisements must not be displayed on the front, the back and the roof of the vehicle. The advertisement area must not exceed 50% area of each permissible side of the vehicle. The display of symbols, logos of the vehicle owners or the car corporations must comply with the law provisions on traffic.

      Thus, the proportion of displayed area of ​​paintings, photos, and advertising images on each side of the vehicle must not exceed 50% in Vietnam. Each side is understood as two sides of the motorbike. When pasting an advertising image, it must not exceed 50% of the area of ​​each side (each side of the vehicle). Note: advertising on the front or back of a motorbike is not allowed.

      Is it allowed to put advertising on the back of a car in Vietnam? (Image from the Internet)

      Do I have to apply for a license to advertise on billboards in Vietnam?

      I'm looking into ways to advertise my company's wall paint products on billboards. I don't know if I have to apply for a license to advertise on billboards?

      Answer: Pursuant to Section 4 Advertising on billboards, banners, signs, light boxes, advertising screens and vehicles of the Advertising Law 2012:

      - Advertising on billboards does not require a license.

      - You need to carry out procedures for announcing advertising products on billboards.

      Pursuant to Article 29 and Article 30 of the Advertising Law 2012, the order for announcing advertising products on billboards is as follows:

      Article 29. The dossier on billboard, banner advertisement notification

      1. The written notification of billboard, banner advertisement must specify the contents, time and place of advertisements, the quantity of billboards, banners.

      2. The copy of the Certificate of business registration of the advertising service provider or the Certificate of business registration of the advertiser in case of self-advertising.

      3. The copies of documents proving the conformity and qualifications of products, goods and services as prescribed by law, or papers proving the eligibility for advertising as prescribed in Article 20 of this Law.

      4. The copies of the event documents from the organizer for advertisements of social policies and events.

      5. The color design marquette of the advertisements with the signature of the advertising service provider or the advertiser in case of self-advertising. For advertisers and advertising service providers being organizations, the seal of the organization is required.

      6. Documents proving the ownership or the right to use the billboard; the ownership or the right to use the advertising location for banners

      7. The perspective drawing of the billboard location.

      8. The copy of the license to build advertising constructions regarding the billboards subject to construction licenses as prescribed in Clause 2 Article 31 of this Law.

      Article 30. Procedures for notifying billboard, banner advertisements

      1. Organizations and individuals demanding advertising on billboards and banners must send the dossier on advertisement notification to local competent agencies in charge of advertising management before the advertisement 15 days.

      2. If there is no response within 05 working days as from the day the local competent agency in charge of advertising management confirm the dossier reception, the organization or individual is entitled to perform the notified advertisements In case the local competent agency in charge of advertising management does not approve, the written response specifying the reasons must be sent.

      Best regards!

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    "This English translation is for reference purposes only and not a definitive translation of the original Vietnamese texts"

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