Is it permissible to advertise pacifiers in Vietnam?

Is it permissible to advertise pacifiers in Vietnam? What are the fines for advertising pacifiers in Vietnam? What are prohibited acts in advertising in Vietnam?

Hello Lawnet. My company is trading in products for mommies and babies. Recently, we have just launched a new products, which is pacifier. Not many people know about this product. We intend to advertise the product. Is it permissible for us to do so? What are the fines for advertising pacifiers?

Thank you!

Is it permissible to advertise pacifiers in Vietnam?

Pursuant to Article 7 of the Law on Advertisement in 2012 stipulating products, goods and services banned from advertising in Vietnam as follows:

1. Goods and services banned from trade as prescribed by law.

2. Cigarettes.

3. Wine that contains 150 alcohol or above.

4. Dairy being breast milk substitute for children under 24 months old, dietary supplements for children under 06 months old; artificial feeding bottles and pacifiers

5. Prescription drugs, non-prescription drugs recommended by competent State agencies to use restrictively or under the doctor’s supervision.

6. Pornographic products.

7. Shotguns and cartridges, sporting weapons and products that might incite violence.

8. Other products, goods and services banned from advertising specified by the Government depending on the actual requirements.

As regulations above, pacifiers are banned from advertising in Vietnam.

What are the fines for advertising pacifiers in Vietnam?

Pursuant to Clause 1 and 3, Article 33 of the Decree 38/2021/NĐ-CP stipulating violations against regulations on advertising of products, goods and services subject to advertising prohibitions in Vietnam as follows:

1. Imposing the fine ranging from 50,000,000 dong to 70,000,000 dong for one of the following violations:

a) Advertising cigarettes;

b) Advertising alcohol containing at least 15% alcohol by volume;

c) Advertising breast milk substitutes for children under 24 months of age; supplementary foods for infants under 06 months of age; artificial feeding bottles and pacifiers;

d) Advertising prescription drugs; over-the-counter drugs subject to a competent state authority’s warning of restricted use or use through oversight of physicians; drugs of which the periods of registration for marketing authorization are expired;

dd) Advertising other products, goods and services subject to advertising prohibitions.

3. Remedies:

Compelling the removal, demolition and deletion or erasure of advertisements or the recall of printed newspapers and magazines with advertisements with respect to the acts specified in clause 1 and 2 of this Article.

Pursuant to Clause 3, Article 5 of the Decree 38/2021/NĐ-CP stipulating as follows:

3. If an organization commits the same violation, the amount of fine imposed on that organization shall be 02 times greater than that imposed on an individual.

As regulations above, if your company advertises pacifiers, you shall be fined from 100,000,000 dong to 140,000,000 dong under the law provisions. In addition, the advertisement of the product shall be removed.

What are prohibited acts in advertising in Vietnam?

Pursuant to Article 8 of the Law on Advertisement in 2012 stipulating prohibited acts in advertising in Vietnam as follows:

1. Advertising the products, goods and services specified in Article 7 of this Law.

2. Using advertisements that reveal the State secrets, harm the independence and National sovereignty, National defense and security.

3. Using advertisement inartistically, contrary to the Vietnam’s history, culture, ethics and traditional customs

4. Using advertisements that affect the urban scenery, the traffic safety and the social order.

5. Using advertisements that degrade the respectability of the National flag, the National emblem, the National anthem, the Party’s flag, national heroes, cultural celebrities, the leaders of the State and the Party.

6. Using advertisements that express racial discrimination, sexual discrimination, prejudice against disabled people, or violate the freedom of belief and religion.

7. Using advertisements that offend the prestige, honor and dignity of other organizations and individuals.

8. Using advertisements that contain other people’s pictures, words or text without obtaining their consent, unless otherwise permitted by law.

9. Advertising incorrectly or causing confusion about the business competence, the ability to provide products, goods and services of organizations and individuals trading and providing such products, goods and services; about the quantity, quality, prices, features, designs, package, brand name, kinds, method of service, warranty duration of the registered or announced products, goods and services.

10. Advertising using direct comparison of the prices, quality and efficiency of their products, goods and services to that of the other’s products, goods and services of the same kind.

11. Advertising using the words “best”, “the best”, “only”, “number one” or words with similar meaning without legitimate documents proving so as prescribed by the Ministry of Culture, Sports and Tourism.

12. Advertising using unhealthy competition contents as prescribed by law provisions on competition.

13. Using advertisements that violate law provisions on intellectual property.

14. Using advertisements that make children think, speak and act against the traditional customs and ethics, negatively affect the children’s health, safety or natural development.

15. Forcing other agencies, organizations and individuals to make advertisements or receive advertisements involuntarily.

16. Hanging, placing, painting advertisements on electric poles, traffic lights and public trees.

Best regards!

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