To promote the image of the country, culture and people of Vietnam to the world in the new Program in the period of 2023-2025?

How to promote the image of the country, culture and people of Vietnam to the world at the new Program implemented in the period of 2023-2025? Ms. Nha Ky - Yen Bai

On May 15, 2023, the Prime Minister has just signed and promulgated Decision 515/QD-TTg in 2023 approving the National Master Programme on Development of Vietnamese Culture in the 2023-2025 period.

To promote the image of the country, culture and people of Vietnam?

- In fact, promoting the national image is an effective "investment" channel to attract investment flows, develop tourism, and enhance the national brand.

- Through cultural diplomacy, information and images about the country, its people, with its rich culture, history, and traditions will be spread and disseminated, which will lead to choice decisions. That country is the "destination" for investment and cooperation.

- Previously, the Master Strategy for International Integration to 2020, with a vision to 2030, set the goal: to enhance the image of the country and people of Vietnam, to widely introduce the national image of Vietnam. Around the world, Vietnamese culture has made new contributions to the international cultural life.

- At the same time, Directive 25/CT-TTg in 2021 clearly stated "On accelerating the implementation of Vietnam's foreign cultural strategy", emphasizing the need to strengthen the promotion of the country's image abroad in many forms.

To promote the image of the country, culture and people of Vietnam to the world in the new Program in the period of 2023-2025? (Internet picture)

To promote the image of the country, culture and people of Vietnam to the world at the new Program implemented in the period of 2023-2025?

According to Section II, Article 1 of Decision 515/QD-TTg in 2023, 08 tasks are clearly stated:

- First, to perfect the system of policies and laws on culture, raise awareness of the whole political system and the whole society about the position and role of the cause of building and developing Vietnamese culture and people. At the same time, disseminate and raise awareness about the Program.

- Second, the conservation and sustainable promotion of the cultural values of the nation.

- Third, to improve the operational efficiency of the cultural institution system.

- Fourth, to build a healthy cultural environment, improve the people's spiritual life and aesthetic capacity.

- Fifth, to develop a team of artists, writers, intellectuals and human resources for management, training, and high-quality scientific research in the field of culture.

- Sixth, the development of cultural and artistic products of Vietnam with peak artistic and ideological values.

- Seventh, to promote the image of the country, culture and people of Vietnam to the world.

- Eighth, resource mobilization and program implementation management.

Specifically, promoting the image of the country, culture and people of Vietnam to the world is the 7th task set with the following contents:

- Improve the operation and operation capacity of Vietnamese cultural centers in Laos and France.

+ Organization of teaching Vietnamese language and Vietnamese culture, promoting traditional cultural values in the overseas Vietnamese community.

- Support localities, socio-political organizations, businesses to organize communication, promotion and advertising activities on mass media, digital platforms, social networks about images Vietnam country, culture, people, Vietnamese cultural products, local potentials and strengths to international friends.

- Host and organize prestigious international cultural and artistic events; formed and developed 03 - 05 brands of festivals, festivals, international cultural and art events with quality in Vietnam.

- Organize quality cultural and artistic activities to serve the overseas Vietnamese community.

+ Attract investment and produce films to promote Vietnamese culture abroad.

+ Strengthen Vietnam's presence at regional and international cultural, sports and tourism events.

What are the funding sources and implementing units of the National Master Programme on Development of Vietnamese Culture in the 2023-2025 period?

In Section III, Article 1 of Decision 515/QD-TTg in 2023 stipulates:

* Funding sources for the implementation of the Program include:

- State budget sources (central budgets and local budgets) must be consistent with the state budget's balancing ability and budget decentralization according to the provisions of the State Budget Law and the provisions of public investment law and related laws.

- Mobilize from investment and sponsorship sources from businesses, organizations, individuals, communities and other lawful funding sources.

- The formulation and implementation of financial plans for the Program's tasks shall comply with the provisions of the Law on State Budget, the Law on Public Investment and current regulations on medium-term public investment plans. medium-term financial plan of the State.

*Implementing agencies:

In addition, the National Master Programme on Development of Vietnamese Culture in the 2023-2025 period also assigns and assigns responsibilities to units to coordinate in the implementation of assigned tasks and solutions:

- Ministry of Culture, Sports and Tourism

- Ministry of Planning and Investment

- The financial

- Relevant ministries and branches and People's Committees of provinces and centrally run cities.

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