Vietnam: What means of advertising are there? How are the words and text in advertisements regulated?
What means of advertising are there?
Pursuant to the provisions of Article 17 of the 2012 Law on Advertising in Vietnam, the advertising means include:
- Newspapers
- Websites, electronic equipment, terminal devices and other telecommunication devices.
- Print media, audio records, video records and other technological equipment.
- Billboards, banners, signboards, advertising screens
- Means of transport
- Fairs, seminars, conventions, events, exhibitions, sports events and cultural programs
- Advertisement conveyors; objects of advertisements.
- Other means of advertising as prescribed by law.
Vietnam: What means of advertising are there? How are the words and text in advertisements regulated?
How are the words and text in advertisements regulated?
Pursuant to the provisions of Article 18 of the 2012 Law on Advertising in Vietnam stipulating the words and text in advertisements as follows:
The advertisement content must be expressed in Vietnamese, except for the following cases:
+ The brand name, slogan, trade mark or proper name is in foreign languages, or internationalized words that cannot be substituted by Vietnamese;
+ Books, websites and print media permitted to be published in Vietnam’s ethnic languages, foreign languages; radio, television broadcasts in Vietnam’ ethnic languages or foreign languages.
For advertisements that contain both Vietnamese and the foreign language, the foreign font size must not exceed three quarters of the Vietnamese text and must be placed below the Vietnamese text; on radio, TV or other audio-visual media, the Vietnamese must be spoken before the foreign text.
What are the advertising conditions in Vietnam?
According to the provisions of Article 20 of the 2012 Law on Advertising in Vietnam, the advertising conditions in Vietnam are as follows:
- Having the Certificate of business registration when advertising goods and services.
- When advertising products, goods and services, the documents proving their conformity and qualification must be presented as prescribed by law.
- Having the ownership certificate or the use right certificate when advertising property of which the ownership certificate or use right certificate is compulsory.
- The advertisements of special products, goods and services must satisfy the following conditions:
+ Having the unexpired Circulation license and the medicine instruction sheet approved by the Ministry of Health when advertising medicines allowed to be advertised as prescribed by law provisions on medicines;
+ Having the cosmetics announcement sheet as prescribed by law provisions on medicines when advertising cosmetics;
+ Having the circulation registration certificate issued by the Ministry of Health when advertising domestic and medical chemicals, pesticides and antiseptic;
+ When advertising milk and dietary products for small children not being specified in Clause 4 Article 7 of the 2012 Law on Advertising in Vietnam, it is compulsory to have the standard certificate, food safety and hygiene certificate must be obtained regarding dietary products domestically produced, or the product quality certificate issued by the competent agency of the producing country, and the circulation license for imported dietary products.
+ Having the food hygiene, safety and quality registration certificate when advertising food and food additives in the list of compulsory food quality safety and hygiene registration, or having the standard announcement dossier receipt from the competent State agency when advertising food and food additives in the list of compulsory standard announcement;
+ Having the practice qualification issued by the Health sector when advertising medical examination and treatment services;
+ Having the circulation license when advertising medical equipment domestically produced, or having the import license when advertising imported medical equipment;
+ Having the plant protection drugs registration certificate when advertising plant protection medicine or plant protection drug materials. Having the plant quarantine certificate issued by the Ministry of Agriculture and Rural development when advertising useful organisms for plant protection;
+ Having the circulation license and the product property summary sheet when advertising veterinary medicines and equipment;
+ Having the product quality certificate or the written product quality announcement when advertising fertilizers, biological preparations serving farming, animal feed and biological preparations serving breeding.
What are the requirements for advertisement contents?
Pursuant to the provisions of Article 19 of the 2012 Law on Advertising in Vietnam, the requirements for advertisement contents are as follows:
- Advertisement contents must be truthful, accurate and clear without causing damage to producers, traders and advertisement receivers.
- The Government shall specify the requirements for the advertisement contents of special products, goods and services.
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