Regulations on advertisements on audio and video newspapers in Vietnam

Regulations on advertisement duration on audio newspapers and video newspapers in Vietnam

Pursuant to the provisions of Clauses 1 and 2, Article 22 of the Law on Advertising 2012, the advertisement duration on audio newspapers and video newspapers must not exceed 10% of the total broadcast duration in a day of the broadcasting organization, except for the advertisement duration on the advertising channels or advertising programs. The advertisements must be distinguishable from other contents.

The advertisement duration on paid television must not exceed 5% of the total broadcast duration in a day of a broadcasting organization, except for the advertising channels or advertising programs.

Regulations on advertisements on audio and video newspapers in Vietnam (Internet image)

Procedures for granting licenses eligible for advertisements on audio and video newspapers in Vietnam

According to provisions of Clause 8, Article 22 of the Law on Advertising 2012, the license is issued under the following procedures:

- Within 30 days as from fully receiving the valid dossiers, the State agency in charge of the press management shall consider and issue the license to establish the advertising channel or advertising program to the press agency, and specify the reason if not

- Within 15 days as from fully receiving the valid dossiers, the State agency in charge of the press management shall consider and issue the amended and supplemented license to the press agency, and specify the reason if not;

- Within 07 days as from the license to establish the advertising channel, advertising program, or the amended and supplemented license is issued, the licensing agency must send the copy of the issued license to the State agency in charge of advertising management and People’s Committees of central-affiliated cities and provinces (hereinafter referred to as provincial People’s Committees) where the press agencies are located in order to cooperate in the management.

Other regulations on advertisements on audio and video newspapers in Vietnam

(1) The advertisements are banned from the following programs:

- News;

- Live radio, television broadcasts of special political events or the national anniversaries.

(2) Each movie show must not be cut for advertising more than twice, each time must not exceed 05 minutes Each entertainment show must not be cut for advertising more than four times, each time must not exceed 05 minutes.

(3) The advertisements of which the primary information is displayed in the form of running text or a series of animated pictures, the advertisements must be put at the bottom of the screen and must not exceed 10% of the screen height as well as affecting the main contents of the show. This form of advertising is not included in the advertisement duration of video newspapers.

(4) Audio, video newspapers agencies must obtain the license from State agencies in charge of the press management when establishing advertising channels or programs The application for establishing the advertising channel or advertising program includes:

- The written application for establishing the advertising channel or advertising program

- The opinion from the line agency;

- The authenticated copy of the license for press activities.

(5) The press agency must send the application for the license amendment and supplement to the State agency in charge of the press management when changing the contents of the license to establish the advertising channel or advertising program. The application for the license amendment and supplement includes:

- The written application for the license amendment and supplement;

- The authenticated copy of the unexpired license.

Legal basis: Article 22 of the Law on Advertising 2012

Mai Thanh Loi

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