Management of advertising of alcoholic beverages having less than 5.5% ABV in Vietnam

What is spirit and beer?

Pursuant to the provisions of the Law on Prevention and Control of Harmful Effects of Alcoholic Beverages 2019, spirit refers to a food-grade alcoholic beverage obtained from the fermentation of one or a mixture of ingredients mainly including starches of cereals or sugar syrups of plants, flowers, tubers, fruits or beverages obtained from food-grade alcohol.

Beer refers to a food-grade alcoholic beverage obtained from the fermentation of a mixture of ingredients mainly including malt, barley, yeast, hops and water.

Management of advertising of alcoholic beverages having less than 5.5% ABV in Vietnam (Internet image)

Management of advertising of alcoholic beverages having less than 5.5% ABV in Vietnam

Management of advertising of alcoholic beverages having less than 5.5% ABV must comply with the provisions of Article 12 of the Law on Prevention and Control of Harmful Effects of Alcoholic Beverages 2019, specifically as follows:

- Any organization or individual advertising alcoholic beverages shall comply with regulations of this Law and other regulations of law on advertising.

- An advertisement must not:

+ Contain information and images aimed at encouraging alcoholic beverage consumption; say that alcoholic beverages may enable the maturity, success, friendliness and sex appeal; be directed towards children, students, adolescents and pregnant women;

+ Use objects, images, symbols, music, movie characters and brands of products intended for children and students; employ minors or their images.

- Alcoholic beverages are not allowed to be advertised:

+ In advertising events or through advertising facilities and products that are intended for minors, students, adolescents and pregnant women;

+ On vehicles;

+ On an audio newspaper or visual newspaper before, during and after a children’s program; from 18:00 to 21:00, except in the case the advertisement is available in live sports events that are broadcasted from a foreign country and other cases prescribed by the Government;

+ Through outdoor advertising facilities that violate regulations on sizes and placement distance from educational institutions, nursing care centers and recreational centers intended for minors.

- Advertisements shall contain warnings against harmful effects of alcoholic beverages.

- Regarding the advertisements shown on online newspapers, websites, electronic equipment, terminal devices and other telecommunications equipment, it is required to run a filtering system or access control software to prevent minors from accessing and searching for information about alcoholic beverages.

Management of advertising of spirits having from 5.5 to less than 15% ABV and beers having at least 5.5% ABV in Vietnam

Pursuant to the provisions of Article 13 of the Law on Prevention and Control of Harmful Effects of Alcoholic Beverages 2019, any organization or individual advertising spirits having from 5.5% to less than 15% ABV and beers having at least 5.5% ABV shall comply with regulations laid down in Article 12 of the Law on Prevention and Control of Harmful Effects of Alcoholic Beverages 2019 and shall not:

- Include advertisements in art performance and/or sports programs;

- Place advertisements on outdoor advertising facilities, except for signboards of alcoholic beverage traders.

Mai Thanh Loi

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