Are there regulations on the time limit for installing advertisements on billboards and banners in Vietnam?

Are there regulations on the time limit for installing advertisements on billboards and banners in Vietnam? (Internet image)

Regarding this issue, LawNet would like to answer as follows:

1. Are there regulations on the time limit for installing advertisements on billboards and banners in Vietnam?

According to Article 27 of the Law on Advertising 2012, advertisements on billboards and banners is regulated as follows:

- The positions of billboards and banners must comply with law provisions on cultural and historical relic protection area, safe traffic corridor, dykes and national electric network; must not block out the traffic lights and public road signs; must not cross the roads and must comply with the local advertising planning and the technical regulations promulgated by competent agencies.

- The advertisements on the billboards and banners must specify the names and address of their maker.

- The advertisements on billboards and banners being political and social policy propagation must comply with the following provisions:

+ The symbols, logos and brand names of the advertisers must be put at the bottom of the billboards and vertical banners, or on the right of the horizontal banners;

+ The area for displaying the symbols, logos and brand names of the advertisers must not exceed 20% of the billboard and banner area.

- The time limit for putting up a banner is 15 days.

Thus, according to regulations, advertising on billboards does not have a specific time limit. However, the time limit for hanging advertising banners is stipulated by law to be no more than 15 days.

2. The dossier on billboard, banner advertisement notification in Vietnam

The dossier on billboard, banner advertisement notification include:

- The written notification of billboard, banner advertisement must specify the contents, time and place of advertisements, the quantity of billboards, banners.

- The copy of the Certificate of business registration of the advertising service provider or the Certificate of business registration of the advertiser in case of self-advertising.

- The copies of documents proving the conformity and qualifications of products, goods and services as prescribed by law, or papers proving the eligibility for advertising as prescribed in Article 20 of the Law on Advertising 2012.

- The copies of the event documents from the organizer for advertisements of social policies and events.

- The color design marquette of the advertisements with the signature of the advertising service provider or the advertiser in case of self-advertising. For advertisers and advertising service providers being organizations, the seal of the organization is required.

- Documents proving the ownership or the right to use the billboard; the ownership or the right to use the advertising location for banners

- The perspective drawing of the billboard location.

- The copy of the license to build advertising constructions regarding the billboards subject to construction licenses as prescribed in Clause 2 Article 31 of the Law on Advertising 2012.

(Article 29 of the Law on Advertising 2012)

3. Requirements for advertisement contents in Vietnam

According to Article 19 of the Law on Advertising 2012, the requirements for advertisement contents are as follows:

- Advertisement contents must be truthful, accurate and clear without causing damage to producers, traders and advertisement receivers.

- The Government shall specify the requirements for the advertisement contents of special products, goods and services.

Nguyen Ngoc Que Anh

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