In 2025: To maintain market share of Vietnamese products with domestic strengths above 80%

In 2025: To maintain market share of Vietnamese products with domestic strengths above 80%
Đức Thảo

This is remarkable content specified in Decision 386/QD-TTg on the Domestic Market Development Scheme in association with the Campaign "Vietnamese people prioritize using Vietnamese goods" period 2021-2025 (Project).

According to the Decision, the Scheme sets out a number of specific objectives to be achieved by 2025 in Vietnam as follows:

  • Maintaining market share of Vietnamese products has strengths with a rate of over 85% in modern distribution channels (commercial centers, supermarkets, convenience stores...) and over 80% in traditional distribution channels (markets, grocery stores, ...);
  • Maintaining the domestic economic sector's retail sales at 85% of total retail sales of domestic goods;

  • Over 90% of Vietnamese consumers and businesses know about the Program to identify Vietnamese goods with the names "Proud of Vietnamese goods", "Essence of Vietnamese goods";

  • Over 90% of businesses know about the "Vietnamese goods conquer Vietnamese" movement and over 70% of businesses participate in this Movement;

  • 100% of the provinces and centrally-run cities can provide support services to connect supply and demand for Vietnamese goods producers and traders;

  • ...

More details can be found in Vietnam's Decision 386/QD-TTg takes effect from March 17, 2021.


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