What are the regulations on advertising of alcoholic beverages in Vietnam? – Phuong Thanh (Soc Trang, Vietnam)
Article table of contents
Regulations on advertising of alcoholic beverages in Vietnam (Internet image)
1. Management of advertising of alcoholic beverages having less than 5.5% ABV in Vietnam
- Any organization or individual advertising alcoholic beverages shall comply with regulations of this Law and other regulations of law on advertising.
- An advertisement must not:
+ Contain information and images aimed at encouraging alcoholic beverage consumption; say that alcoholic beverages may enable the maturity, success, friendliness and sex appeal; be directed towards children, students, adolescents and pregnant women;
+ Use objects, images, symbols, music, movie characters and brands of products intended for children and students; employ minors or their images.
- Alcoholic beverages are not allowed to be advertised:
+ In advertising events or through advertising facilities and products that are intended for minors, students, adolescents and pregnant women;
+ On vehicles;
+ On an audio newspaper or visual newspaper before, during and after a children’s program; from 18:00 to 21:00, except in the case the advertisement is available in live sports events that are broadcasted from a foreign country and other cases prescribed by the government;
+ Through outdoor advertising facilities that violate regulations on sizes and placement distance from educational institutions, nursing care centers and recreational centers intended for minors.
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The placement of advertisements for alcoholic beverages having less than 5.5% ABV on outdoor advertising facilities shall comply with the following regulations: - Sizes of advertising boards shall comply with national technical regulation on advertising facilities; - It is required to maintain a minimum distance of 200m from the point at which an advertising facility is installed to the nearest boundary of the pre-primary education institutions, general education institution, nursing care center and recreational center intended for minors; a minimum distance of 100m from the point at which an advertising facility is installed to the nearest boundary of the vocational education institution and higher education institution; except for signboards of alcoholic beverage traders. If advertisements have been placed on outdoor advertising facilities located within the aforementioned distance before the effective date of this Decree, the advertising shall be carried out until the expiry date of the advertising contract and the extension of such contract is not allowed. |
- Advertisements shall contain warnings against harmful effects of alcoholic beverages.
- Upon advertising alcoholic beverages on visual newspapers, online newspapers, social network, electronic media, terminal equipment and other telecommunications equipment, it is required to have filtering and blocking technologies and user age control software to prevent minors from accessing and searching information about alcoholic beverages in accordance with the following requirements:
+ It is not allowed to display advertisements before persons accessing and searching information declare their age;
+ Advertisements should not be linked or introduced to accounts of minors; online pages and channels and other means exclusively intended for minors or accessed by a majority of minors;
+ If the alcoholic beverage advertising that has been carried out before the effective date of this Decree but has yet to satisfy the requirements specified in Points a and b of this Clause shall continue to be carried out until the expiry date of the advertising contract and the extension of such contract is not allowed.
(Article 12 of the Law on Prevention and Control of Harmful Effects of Alcoholic Beverages 2019, Clauses 2, 4, Article 5 of Decree 24/2020/ND-CP)
2. Management of advertising of spirits having from 5.5 to less than 15% ABV and beers having at least 5.5% ABV in Vietnam
Any organization or individual advertising spirits having from 5.5% to less than 15% ABV and beers having at least 5.5% ABV in Vietnam shall comply with regulations laid down in Section 1 and shall not:
- Include advertisements in art performance and/or sports programs;
- Place advertisements on outdoor advertising facilities, except for signboards of alcoholic beverage traders.
(Article 13 of the Law on Prevention and Control of Harmful Effects of Alcoholic Beverages 2019)
Diem My
