Latest conditions for advertising goods and services in Vietnam

Latest conditions for advertising goods and services in Vietnam (Internet image)

1. Conditions for advertising goods and services in Vietnam

According to Article 20 of the Law on Advertising 2012, organizations and individuals that want to advertise goods and services must satisfy the following conditions in Vietnam:

- Having the Certificate of business registration when advertising goods and services.

- When advertising products, goods and services, the documents proving their conformity and qualification must be presented as prescribed by law.

- Having the ownership certificate or the use right certificate when advertising property of which the ownership certificate or use right certificate is compulsory.

- The advertisements of special products, goods and services must satisfy the following conditions:

+ Having the unexpired Circulation license and the medicine instruction sheet approved by the Ministry of Health when advertising medicines allowed to be advertised as prescribed by law provisions on medicines;

+ Having the cosmetics announcement sheet as prescribed by law provisions on medicines when advertising cosmetics;

+ Having the circulation registration certificate issued by the Ministry of Health when advertising domestic and medical chemicals, pesticides and antiseptic ;

+ When advertising milk and dietary products for small children not being specified in Clause 4 Article 7 of Law on Advertising 2012, it is compulsory to have the standard certificate, food safety and hygiene certificate must be obtained regarding dietary products domestically produced, or the product quality certificate issued by the competent agency of the producing country, and the circulation license for imported dietary products.

+ Having the food hygiene, safety and quality registration certificate when advertising food and food additives in the list of compulsory food quality safety and hygiene registration, or having the standard announcement dossier receipt from the competent State agency when advertising food and food additives in the list of compulsory standard announcement;

+ Having the practice qualification issued by the Health sector when advertising medical examination and treatment services;

+ Having the circulation license when advertising medical equipment domestically produced, or having the import license when advertising imported medical equipment;

+ Having the plant protection drugs registration certificate when advertising plant protection medicine or plant protection drug materials. Having the plant quarantine certificate issued by the Ministry of Agriculture and Rural development when advertising useful organisms for plant protection;

+ Having the circulation license and the product property summary sheet when advertising veterinary medicines and equipment;

+ Having the product quality certificate or the written product quality announcement when advertising fertilizers, biological preparations serving farming, animal feed and biological preparations serving breeding.

- The Government shall specify the requirements for the advertisement conditions for special products, goods and services depending on the actual requirements.

2. Means of advertising in Vietnam

According to Article 17 of the Law on Advertising 2012, there are 08 means of advertising that individuals and organizations can use to advertise their goods and services in Vietnam, including:

- Newspapers

- Websites, electronic equipment, terminal devices and other telecommunication devices.

- Print media, audio records, video records and other technological equipment.

- Billboards, banners, signboards, advertising screens

- Means of transport

- Fairs, seminars, conventions, events, exhibitions, sports events and cultural programs

- Advertisement conveyors; objects of advertisements.

- Other means of advertising as prescribed by law.

Note: Advertisement contents must be truthful, accurate and clear without causing damage to producers, traders and advertisement receivers.

Nhu Mai

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