What is advertising? What are the regulations on the contents of advertisements for special goods and services in Vietnam? - Hong Loan (Ben Tre, Vietnam)
Article table of contents
Contents of advertisements for special goods and services in Vietnam (Internet image)
1. What is advertising?
According to Clause 1, Article 2 of the Law on Advertising 2012, advertising is the employment of various means in order to present the public with the profitable products, goods and service; non-profitable products and services; organizations and individuals trading and providing the presented products, goods and services, except for news, social policies; personal information.
2. Contents of advertisements for special goods and services in Vietnam
Contents of advertisements for special goods and services under Chapter 2 of Decree 181/2013/ND-CP (amended in Decree 54/2017/ND-CP) are as follows:
2.1. Advertisements for cosmetics in Vietnam
- The contents of cosmetics advertisements must be conformable with:
+ The announcement of cosmetics prescribed in pharmacy laws;
+ Documents proving the safety and effects of the cosmetics, instructions on announcement of cosmetics effects given by an international association (if any).
- A cosmetics advertisement must contain:
+ Names of the cosmetics;
+ Effects and uses of the cosmetics;
+ Name and address of the entity in charge of launching the product;
+ The warnings prescribed in international agreements.
- Do not advertise cosmetics in a way that cause people to confuse them with medicines.
- The following information must be clearly spoken when advertising cosmetics on audio and video news:
+ Names of the cosmetics;
+ Effects and uses of the cosmetics;
+ The warnings prescribed in international agreements.
2.2. Advertisements for foods and food additives in Vietnam
- The contents of an advertisement for foods or food additives must be conformable with the Certificate of Declaration of conformity.
- An advertisement for foods or food additives must contain:
+ Names of foods or food additives;
+ Name and address of the entity in charge of launching the product;
- Advertisements for foods or food additives must contain the details below:
+ Primary and secondary effects (if any);
+ The text or announcement “This product is not a medicine and is not a substitute for medicines”.
- Do not advertise functional foods in a way that cause people to confuse them with medicines.
- The information bellow must be clearly spoken when advertising functional foods on audio and video news:
+ Names of foods or food additives;
+ Primary and secondary effects (if any);
+ The text or announcement “This product is not a medicine and is not a substitute for medicines”.
2.3. Advertising insecticides and germicides for families and health care in Vietnam
- The contents of advertisements for insecticides and germicides serving families and health care (hereinafter referred to as insecticides and germicides) must be conformable with the Certificate of registration issued by the Ministry of Health.
- An advertisement for insecticides or germicides must contain:
+ Names of insecticides or germicides;
+ Effects and uses of insecticides or germicides;
+ Name and address of the entity in charge of launching the product;
+ The text “Read the instructions carefully before use" or “Avoid applying to the items that contain chemicals in the list of chemicals restricted".
- The information below must be clearly spoken when advertising insecticides and germicides on audio and video news.
+ Names of insecticides or germicides;
+ Effects and uses of insecticides or germicides;
+ The text “Read the instructions carefully before use" or “Avoid applying to the items that contain chemicals in the list of chemicals restricted".
2.4. Advertisements for dairy products and dietary supplements for children in Vietnam
- The contents of an advertisement for dairy products or dietary supplements for children must be conformable with the Certificate of Declaration of conformity.
- An advertisement for dairy products or dietary supplements for children:
+ Names of the dairy products or dietary supplements for children;
+ Name and address of the entity in charge of launching the product;
2.5. Advertisements for medical services in Vietnam
- The contents of advertisements for medical services must be conformable with the license to provide medical services of the medical facility or the practising certificate of the medical practitioner.
- An advertisement for medical services must contain:
+ Name of the licensed medical facility;
+ The scope of operation written in the operating license or practising certificate issued by a competent authority.
2.6. Advertisements for pesticides, ingredients of pesticides, plant protection supplies, useful organisms serving plant protection, veterinary medicine, and veterinary supplies in Vietnam
- Contents of advertisements for pesticides, ingredients of pesticides, plant protection supplies must be conformable of the Certificate of pesticide registration.
- Contents of advertisements for useful organisms serving plant protection must be conformable with the Certificate of plant quarantine.
- Contents of advertisements for veterinary medicines and veterinary supplies must be conformable with the License for free sale and the summary of product features.
- An advertisement for pesticides, ingredients of pesticides, plant protection supplies, useful organisms serving plant protection, veterinary medicine, or veterinary supplies must contain:
+ Names of the pesticides, ingredients of pesticides, plant protection supplies, and useful organisms serving plant protection, veterinary medicine, and veterinary supplies;
+ Features, effects, and recommendations;
+ Name and address of the entity in charge of launching the product.
2.7. Advertisements for fertilizers and bioproducts for farming, animal feeds, bioproducts for breeding, plant varieties and animal breeds in Vietnam
- Contents of advertisements for fertilizers and bioproducts for farming, animal feeds, bioproducts for breeding, plant varieties and animal breeds must be conformable with the product quality certificate or announcement of product quality.
- An advertisement for fertilizers and bioproducts for farming, animal feeds, bioproducts for breeding, plant varieties or animal breeds must contain:
+ Names of fertilizers and bioproducts for farming, animal feeds, bioproducts for breeding, plant varieties or animal breeds;
+ Origins of ingredients;
+ Name and address of the entity in charge of launching the product.
Quoc Dat
- Key word:
- advertising in Vietnam
