Vietnam: What are responsibilities of advertisers in fighting spam emails?

According to Article 11 of the Decree No. 91/2020/NĐ-CP of Vietnam’s Government, responsibilities of advertisers in fighting spam messages, spam emails and spam calls are as follows:

1. Check the Do-Not-Call Register mentioned in Clause 1 Article 7 of this Decree to avoid sending opt-in messages, advertising messages and making advertising calls to the numbers on the Register.

2. Only send advertising messages, advertising emails and make advertising calls to users that have given their prior consent by:

- Agreeing to receive advertising messages after the advertiser sends the first and only opt-in message;

- Completing the form and making a confirmation on paper or on the website/web portal, online application or social network of the advertiser;

- Calling or sending a message to the advertiser’s call center to subscribe;

- Using a software program to subscribe.

3. Provide users with tools to access or retain agreements on subscribing to and unsubscribing from advertising messages, advertising emails and advertising calls on their website/web portal to facilitate inspection and complaint settlement.

4. Take responsibility for and verify users’ prior consents when sending advertising messages, advertising emails and making advertising calls.

5. Have appropriate solutions and enable users to refuse to receive advertising messages in accordance with Article 16 and advertising emails in accordance with Article 20 of this Decree.

6. Cooperate with providers of telecommunications, Internet, mailing services and relevant organizations in advertising by messaging, emailing and calling.

7. Retain advertisement subscription requests, unsubscribing requests and confirmation messages for at least 01 year to facilitate inspection and supervision.

View more details at the Decree No. 91/2020/NĐ-CP of Vietnam’s Government, effective from January 01, 2020.

Le Vy

>> CLICK HERE TO READ THIS ARTICLE IN VIETNAMESE