Vietnam: Rights and obligations of advertisers

Tuyet Hoan

08:05, 09/07/2014

Advertisers are organizations and individuals that demand to advertise their products, goods and services, or to advertise themselves. So what rights and obligations do these organizations and individuals have when conducting advertising activities in Vietnam?

According to Article 12 of the Law on Advertising 2012 of Vietnam, advertisers are entitled to:

- Advertise their products, goods, services, organization and individual;.

- Make decisions on the forms and methods of advertising;

- Receive information from local agencies in charge of advertising about the approved outdoor advertising planning;

- Request advertisement appraisal;

Concurrently, advertisers also have the following obligations:

- Providing the advertising service providers or advertisement publishers with accurate information about the agencies, organizations, individuals, products, goods, services and the documents related to the advertising conditions and being responsible for such information.

- Ensuring that the product, goods and service quality is consistent with the advertisements;

- Being responsible for their advertisements when directing advertising on the means of advertising; or being jointly responsible for the advertisements when hiring others to advertise;

- Providing documents related to the advertisements at the request from the advertisement receiver or competent State agencies.

Moreover, these organizations and individuals shall also have other obligations and rights as prescribed by law.

The Law on Advertising 2012 of Vietnam was promulgated on June 21, 2012 and officially effective from January 01, 2013.

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