Vietnam: Outdoor advertisement planning dossier

Specifically, according to Article 17 of Decree No. 181/2013/NĐ-CP of Vietnam’s Government, an outdoor advertisement planning dossier consists of:

- A written request for approval for the planning;

- A written request for approval for the planning;

- A draft scheme for outdoor advertising planning that consists of:

+ Analysis and assessment of natural conditions and socio-economic conditions that affect local outdoor advertising and its impact on national defense and security;

+ Analysis and assessment of local outdoor advertising;

+ Targets of outdoor advertising planning;

+ Estimated area of land for outdoor advertising boards according to the planning;

+ Plans for space and infrastructure for outdoor advertising in urban areas;

+ Suggestions of formats of outdoor advertising that need priority and resources;

+ 1:25,000 or 1:50,000 map of outdoor advertisements;

+ Implementation plan and estimated budget;

+ Opinions and explanation of relevant organizations and individuals.

Requirements outdoor advertisements:

- Outdoor advertisements must not be located within the corridor of traffic safety, dykes, and the national grid.

- Outdoor advertisements must not spoil urban landscape.

- Political propagation serving social interests and commercial advertisements must be located in separate areas

Moreover, Decree No. 181/2013/NĐ-CP stipulates that the People’s Committee of the province shall formulate, assess, and implement the outdoor advertisement planning in the following order:

- Draft the outdoor advertising planning project;

- Seek opinions from relevant organizations and individuals;

- Complete the dossier and approve the outdoor advertising planning;

- Announce the decision on approval and post the project together with its drawing at the People’s Committees, and make announcement on the local media;

- Organize the implementation of the planning and invite bides for outdoor advertising locations within the planning.

View full text at Decree No. 181/2013/NĐ-CP of Vietnam’s Government, effective from January 01, 2014.

Thu Ba

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