Vietnam: Legitimate documents to prove the word “best” in advertising
Recently, the Ministry of Culture, Sports and Tourism of Vietnam issuedCircular No. 10/2013/TT-BVHTTDL detailing and guiding implementation of a number of articles of the Law on advertising and Decree No. 181/2013/NĐ-CP detailing the implementation of a number of articles of the Law on Advertising.
Article table of contents
The act “advertising using the words “best”, “the best”, “only”, “number one” or words with similar meaning without legitimate documents proving so as prescribed by the Ministry of Culture, Sports and Tourism” specified in Clause 11 Article 8 of the Law on Advertising of Vietnam is strictly prohibited in advertising activities.
According to Circular No. 10/2013/TT-BVHTTDL of the Ministry of Culture, Sports and Tourism of Vietnam, legitimate documents specified in the above provision include:
- Result of market survey of organizations which are established and operate legally with function of market research;
- Certificates or equivalent papers at competitions, exhibits with regional or national scale in which such products, goods or services have been voted and recognized to be “the first rank”, “the unique” “the best”, “number one” or phrases with the similar significance.
Note:
- Time for using legitimate documents to prove the words “best”, “the best”, “only”, “number one” or words with similar significance on advertisement products will be 01 (one) year from the day organizations or individuals are granted certificates or receive results of market surveys.
- On advertisement products must present fully, clearly, exactly the name of legitimate documents specified by law.
View more details at Circular No. 10/2013/TT-BVHTTDL of the Ministry of Culture, Sports and Tourism of Vietnam, effective from February 01, 2014.
Thu Ba
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- Circular No. 10/2013/TT-BVHTTDL
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