To promote peak communication for the development of social insurance and health insurance participants in the last months of 2023 in Vietnam

To promote peak communication for the development of social insurance and health insurance participants in the last months of 2023 in Vietnam (Internet image) 

Regarding this issue, LawNet would like to answer  as follows:

On October 18, 2023, Vietnam Social Insurance issued Official Dispatch 3377/BHXH-TT on promoting communication of social insurance and health insurance policies in the last months of 2023.

To promote peak communication for the development of social insurance and health insurance participants in the last months of 2023 in Vietnam

Based on documents guiding the information and communication work of Vietnam Social Insurance, and closely following the Scenario for the development of participants in Social Insurance, Health Insurance, and Unemployment Insurance in the last months of 2023 and the actual situation in each locality, Provincial Social Insurance should pay attention to directing the organization and implementation of the following activities:

- Proactively review subject groups (mandatory and voluntary) and develop a communication plan for social insurance and health insurance policies in the last months of the year that is appropriate and effective, linked to the characteristics of employment, income, psychology, and habits of each subject group, such as:

+ For groups participating in compulsory social insurance and health insurance: Provincial Social Insurance directs and assigns focal points to coordinate implementation with grassroots trade unions at enterprises, management boards of industrial and export processing zones, and employers to communicate and dialogue with workers and employers in the area in flexible and appropriate forms such as media conferences, discussions, and dialogues; visual propaganda on bulletin boards; broadcasting video clips on electronic boards; broadcasting information on loudspeakers, etc. in industrial parks.

+ For groups of workers who have lost their jobs: Through the channels of the Job Introduction Center of the Department of Labor, War Invalids and Social Affairs, the "Single-Window" department of the Social Insurance agency, open letters, social networks (Facebook, Zalo, etc.), strengthen communication about the rights and benefits of household health insurance and voluntary social insurance policies to mobilize employees to continue participating or reserve the payment period to ensure long-term social security.

+ For groups of participants who are due to pay voluntary social insurance and household health insurance: Coordinate with the collection service organization staff and communications collaborators to review groups of participants who are due to pay to have a plan to access, communicate, and mobilize to maintain the number of people who renew their participation in voluntary social insurance and household health insurance in a timely manner.

+ With potential groups of people to communicate and mobilize participation in voluntary social insurance and household health insurance: Review and make a list of people with economic conditions and the ability to participate according to commune-level areas; Choose appropriate access and communication times; Coordinate with staff of the collection service organization to access, communicate, and advise on benefits, payment rates, and payment methods appropriate to economic circumstances.

- Selecting practical content to deploy peak communication campaigns based on topics and campaigns suitable to local characteristics, focusing on communication content such as:

An example of real people participating in and benefiting from policies; efforts, determination, urgent solutions, initiatives, experience, good practices, and results of implementing assigned tasks and targets; outstanding achievements in 2023 of the Vietnam Social Insurance industry, Provincial Social Insurance, and other contents if Provincial Social Insurance deems necessary.

- Provincial Social Insurance carefully reviews and evaluates the effectiveness of communication forms being deployed locally; on that basis, choose an effective form of communication suitable to the population characteristics, income, and occupations of each subject group to focus on focused implementation, avoid spreading out, and ensure efficiency and savings.

Provincial Social Insurance researches appropriate models to apply and deploy effectively locally (A document summarizing the communication and advocacy models of the Vietnam Social Insurance industry will be sent by the Communications Center via email to the Provincial Social Insurance and the Zalo group "Communication Operations Group").

- Coordinate with party committees and authorities, especially party committees and grassroots authorities (district and commune levels), to reach people and strengthen communication on voluntary social insurance and household health insurance policies through the establishment of direct communication groups and groups in the form of small groups, 1-1 direct consultation, media conferences integrated into activities of Party Cells, Neighborhood Groups, associations - unions.

- Selecting individuals, units, and businesses that well implement social insurance and health insurance policies, good and creative communication and participant mobilization models to praise, reward, and publish news, articles, reports, etc.
to widely communicate on mass media, electronic information portals, and social networking sites of the provincial social insurance system to create a spread.

- Implementing activities to call and mobilize units and individuals to do volunteer work to donate social insurance books and health insurance cards to people in difficult circumstances.

- Social insurance sends the provincial social insurance a list of communication products for units to refer to and use (details in Appendix IV); at the same time, request that the Provincial Social security provide information to the Communications Center to organize communication on the Industry's media channels and through the media channels of central news and press agencies.

More details can be found in Official Dispatch 3377/BHXH-TT dated October 18, 2023.

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