Development models of night tourism in Vietnam

Development models of night tourism in Vietnam (Internet image) 

Decision 1894/QD-BVHTTDL in 2023 on the Project on Some models for developing night tourism issued by the Minister of Culture, Sports, and Tourism of Vietnam.

Development models of night tourism in Vietnam

(1) Model of cultural and artistic performance activities

- Featured services: scene performances, traditional and contemporary art, movie activities, music shows, light shows, fashion, fireworks festivals, carnivals, parades, and street art.

- Additional services: shopping, food, sports, beauty, and other suitable entertainment services.

- Deploying, applying

+ Priority is given to the selection of large-scale cultural and artistic performance programs of national and international level, rich in creativity, high in art, imbued with the traditional cultural identities of the region and the world's artistic quintessence, in accordance with Vietnamese fine customs and traditions.

+ Selecting typical cultural and natural resources with suitable exploitation locations and promote the application of advanced and modern technologies to organize cultural and artistic activities to serve tourists.

(2) Model of sports, health care, and beauty activities

- Special services: organizing the provision of sports services such as volleyball, running, dancing, yoga, fishing... health care, and beauty activities at night; periodically organizing festivals, tournaments, domestic sports events, and international sports exchanges and performances.

- Additional services: shopping, food, and other suitable entertainment services.

- Deploying, applying

+ Priority is given to choosing a specific type of sport that meets the conditions of organization in Vietnam and is capable of attracting a large number of participants. Promote the application of technology to increase the attractiveness of the organization of sports activities and events.

+ Developing health care services on the basis of promoting the advantages of traditional medicine, using Vietnam's unique natural medicinal and pharmaceutical resources, and combining modern medical achievements.

(3) Model of nighttime shopping and entertainment

- Typical services: organizing shopping services at night markets, streets, retail systems, commercial centers, and shopping and entertainment complexes; organizing events to introduce products of regional and traditional crafts; organizing festivals, programs, events, and general entertainment at night of a regular nature; exploiting casino services and prize-winning entertainment activities at licensed locations.

- Additional services: food, sports, health care, spa, beauty, and other services.

- Deployment and application:

+ Selecting a procurement service organization that provides goods with quality assurance, variety of designs, and clear origin; in which priority is given to products made in Vietnam, handicrafts, and fine arts products bearing the cultural identity and traditional craft of Vietnam, which are evaluated and classified according to the criteria of the One Commune One Product Program (OCOP).

+ Developing a large-scale, modern shopping center and general service complex, open 24 hours a day, providing diverse and high-quality goods and services, and meeting the needs of domestic and foreign tourists.

+ Organizing shopping centers and sales points in convenient locations, ensuring connections with attractions, tourism, and other nightlife products and services, and creating favorable access conditions for tourists.

+ Forming large-scale entertainment complexes, developing world-class entertainment services with a rich variety of games and entertainment forms to meet the diverse entertainment needs of tourists.

(4) Night tour model

- Featured services: organizing sightseeing and entertainment activities at night (lasts up to 24 hours) using modern and traditional means of transport, means of transport with characteristics of the destination to visit the city, learn about historical and cultural relics, art works, museums, and scenic spots.

- Additional services: food, shopping, sports, beauty, and other suitable entertainment services.

- Deploying, applying

+ Developing attractive night tourism programs on the basis of exploiting the values of art, culture, history, and natural landscapes.

+ Organizing sightseeing activities combined with experience, learn about the culture and history associated with the daily lives of local people.

+ Developing new types of means of transport for tourists in accordance with the exploitation of tourism strengths and promoting the cultural and historical values of the locality.

(5) Model of introducing culinary culture, night food service

- Featured service: providing food products and services, introducing Vietnamese traditional cuisine, and world famous cuisine.

- Additional services: shopping, sports, beauty, and other suitable entertainment services.

- Deploying, applying

+ Selecting and organizing serving dishes and drinks with quality assurance, food hygiene, and safety, prioritizing regional specialties, typical of Vietnam, and typical cuisine in the world, with a professional process.

+ Organizing culinary shows and forming typical culinary spaces.

+ Organizing food festivals, festivals, and competitions in combination with experiencing and learning about the typical culinary culture of regions and communities.

Duong Chau Thanh

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