08 rules for sending advertising messages and advertising emails, making advertising calls in Vietnam

According to Article 13 of the Decree No. 91/2020/NĐ-CP of Vietnam’s Government, 08 rules for sending advertising messages and advertising emails, making advertising calls are specified as follows:

1. Do not send advertising messages or make advertising calls to the numbers on the Do-Not-Call Register mentioned in Clause 1 Article 7 or without prior consents from the users.

2. Advertisers may only send first and only opt-in message to a phone number that is not on the Do-Not-Call Register. The Ministry of Information and Communications shall elaborate regulations on sending opt-in messages.

3. In case the user refuses to receive advertisements or does not answer the first and only opt-in message, the advertiser must not send any additional opt-in message or advertising message to that number.

4. Stop sending advertising messages and advertising emails and making advertising calls to the user after receiving the user’s unsubscribing request.

5. Each advertiser may send up to 03 advertising messages to a phone number, up to 03 advertising emails to an email address, and make 01 advertising call to a phone number within 24 hours unless otherwise agreed by the user.

6. Advertising messages may only be sent during 07:00 – 22:00; advertising calls may only be made during 08:00 – 17:00 unless otherwise agreed by the user.

7. Advertisement contents shall be conformable with advertising laws.

8. Only send advertising messages or make advertising calls after a brandname is issued; Do not use phone numbers to send advertising messages or advertising calls.

View more details at the Decree No. 91/2020/NĐ-CP of Vietnam’s Government, effective from January 01, 2020.

Le Vy

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