02 conditions for advertising on websites of foreign entities that provide cross-border advertising services in Vietnam

16:45, 18/11/2013

This is a featured content mentioned in Decree No. 181/2013/NĐ-CP of Vietnam’s Government on elaboration of some Article of the Law on Advertising.

Conditions for advertising on websites of foreign entities that provide cross-border advertising services in Vietnam are specified in Article 14 of Decree No. 181/2013/NĐ-CP of Vietnam’s Government, including:

dieu kien hoat dong quang cao tren trang TT dien tu nguoc ngoai, Nghi dinh 181/2013/NĐ-CP

- Websites of foreign entities that provide cross-border advertising services in Vietnam must comply with Vietnam’s laws on management, provision and use of Internet services and online information.

- 15 days before advertising, the owner of such website must notify the following information to the Ministry of Culture, Sports and Tourism:

+ The name and address of the Vietnamese advertising service provider that is authorized to provide advertising services;

+ The primary line of business of the authorized advertising service provider.

Websites of foreign entities that provide cross-border advertising services and earn revenues from advertising in Vietnam are the websites from overseas services that provide advertising information for users in Vietnam. Vietnamese entities must advertise their goods and services on such websites through advertising service providers that have been registered in Vietnam.

Notably, tax on the revenues from advertising in Vietnam of such websites shall be paid in accordance with legislation on taxation.

View details at Decree No. 181/2013/NĐ-CP of Vietnam’s Government, effective from January 01, 2014.

Thu Ba

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