When Advertising Products, The Terms "Best", "Only" Are Not Allowed?

View Post in Vietnamese: >> Khi quảng cáo sản phẩm không được dùng từ "tốt nhất", "duy nhất"?

I am wondering about the issue where some companies, when advertising their products, often use terms like "best" or "unique" to advertise as if they have an exclusive right. Such advertising is really hard to accept. Therefore, I would like to know if the law permits such advertising?

Based on Clause 11, Article 8 of the Advertising Law 2012, which stipulates prohibited acts in advertising as follows:

- Advertising using the words “best”, “only”, “number one” or words with similar meanings without legal documentation proving it as prescribed by the Ministry of Culture, Sports, and Tourism.

In addition, Article 2 of Circular 10/2013/TT-BVHTTDL stipulates that legal documentation includes:

- Results of market surveys conducted by legally established and operating organizations with market research functions;

- Certificates or similar papers from regional or national competitions and exhibitions recognizing the products, goods, or services as “best”, “only”, “number one”, or words with similar meanings.

Thus, advertising without such certifications and legal documentation as mentioned above is a prohibited act in advertising activities.

Respectfully!

>> CLICK HERE TO READ THIS ARTICLE IN VIETNAMESE

What is a digital signature certificate? What are regulations on classification of digital signature certificates in Vietnam?

What are defective products, goods in Vietnam? Who are liable to compensate damages caused by defective products, goods in Vietnam?

What are standards for professional title of autioneer in Vietnam from February 10, 2025?

What are details of the Circular 19/2024/TT-BTP guiding the Law on Asset Auction by the Law on Asset Auction 2024 in Vietnam?

Decree 172/2024/ND-CP detailing the implementation of certain articles of the Law on Asset Auction in Vietnam

Promulgation of the Law on Electricity 2024 in Vietnam from February 1, 2025

Additional cases for revocation of License for karaoke service business in Vietnam from November 12, 2024

Milk and functional foods for children under 06 years old will subject to price stabilization and price declaration in Vietnam from January 01, 2025

What date is the Black Friday in 2024? What are prohibited atcs in promotional activities on the Black Friday in 2024?

Which products are required a product declaration in Vietnam? What documents are included in the Application for a product declaration in Vietnam?

- This translation is generated by OpenAI's GPT-4o model;

- Lawnet's response to our user's question is provided above. If you need further information, please send an email to [email protected];

- This article is for reference only;

- The regulations referred to in this article might have been annulled by the time you read it;

- For inquiries about the copyright of this article, please send an email to [email protected];

Địa chỉ:	19 Nguyễn Gia Thiều, P. Võ Thị Sáu, Q.3, TP. Hồ Chí Minh
Điện thoại:	(028) 3930 3279 (06 lines)
E-mail:	[email protected]