Current forms of cosmetic advertising in Vietnam

Current forms of cosmetic advertising in Vietnam (Illustrative photo)

According to Circular 06/2011/TT-BYT, cosmetic advertising in Vietnam can be carried out through:

The cosmetic advertising is implemented on the public device for such is the television, the radio, the electronic information pages (id: internet, website), book, newspaper, magazine, pamphlet, pano, poster, air body, water body, or the other advertising means which are implemented or supported or authorized by the cosmetic enterprise organization as well as the seminar, the information, the product introduction activities.

Note:

- Organizations are allowed to advertise or organize the seminar and the cosmetic product introduction event when have the receipt of permission file of advertising, operation seminar, cosmetic introduction event according to the law regulations.

- The cosmetic advertising content must be appropriate to evident materials which affirm the safety and the efficiency of the cosmetic and be obedient to the ASEAN’s instruction of declaring quality of the cosmetic product.

To be specific:

Cosmetic advertising, seminars, events introducing cosmetics

The content of cosmetic advertisements, seminars, events introducing cosmetics must include the following information:

- Product name;

- Features, uses (state the main features, uses of the product if not shown on the product's name);

- Name and address of the organization or individual responsible for bringing the cosmetic product to the market;

- Precautions in use (if any).

Cosmetic advertising on television, radio

For cosmetic advertising on television and radio, clauses 1, 3, and 4 of Article 22 must be read out clearly and loudly. If displayed in text on the screen, the display speed must be appropriate and the advertisement font size must be large enough to ensure clarity and readability.

Advertising in newspapers, leaflets

For advertising in newspapers, leaflets, the first page of the cosmetic advertisement document must include:

- Receipt number of the advertising registration dossier issued by the Department of Health;

- Date … month … year … as indicated on the Receipt of valid dossier.

More details can be found in Circular 06/2011/TT-BYT, which comes into effect in Vietnam from April 1, 2011.

Thuy Tram

>> CLICK HERE TO READ THIS ARTICLE IN VIETNAMESE